Faced with the depletion of natural resources and environmental awareness, the circular economy appears to be an economic model of the future, meeting the expectations of consumers in search of more sustainable products and services.
Circular economy, a sustainable solution
The circular economy aims to produce goods and services in a sustainable manner by limiting the consumption and waste of resources.Its fundamental principles are:
- Design eco-designed, repairable and recyclable products
- Favor use rather than possession (functionality economy)
- Reuse, repair and recycle products at the end of life
- Reintroduce recycled materials in production cycles
This makes it possible to considerably reduce waste, greenhouse gas emissions and the extraction of new natural resources.
Integrate the circular economy in its model
To meet consumer expectations, companies can adopt several circular economy levers:
- Eco-design products for better sustainability and recyclability
- Development of Re-use services, repair and reuse
- Installation of Recycling loops Materials at the end of life
- Proposal of Offers of functionality economy (rental, access rather than possession)
- Recycled raw materials supply and bio -based
- Lighting the lifespan of products by repair and renovation
Examples of virtuous companies
Michelin
The manufacturer recovers the used tires to extract the materials (rubber, steel, carbon black) and reintroduce them in its production cycle.
Lego
Since 2018, the famous bricks have been made from a biosourced plastic from sugar cane, in a circular economy approach.
Renault
The group has set up a "closed loop" to recover and recycle metal parts from the end of life vehicles.
Interface
The floor coverings specialist recovers used slabs to recycle them 100% in new slabs, without waste.
Back Market
The re -use platform allows you to buy reconditioned electronic products at a lower cost, in a logic of circular economy.
By adopting these virtuous principles, companies reduce their environmental impact, secure their supply and meet societal expectations, thus creating sustainable value.
